Tracking Implementation Plans
Data that fuels business
Google Analytics is a powerful tool in the right hands. But it’s not a plug-and-play solution. To get the most out of it, you need a clear goal with metrics to measure and events to track. That’s the only way to really understand which marketing activities or product development are working and what still needs to be optimized.
Why You Need A Tracking Implementation Plan
Measurement
You’re getting ready to launch a new product and have been working on the marketing campaign to promote it. You’ve implemented Google Analytics. But you aren’t sure what you should be measuring. And what bothers you is how will you know if this campaign is working?
Tracking
Let’s say you’ve made some changes to your website, and you want to see if it really was a good idea to change the signup button to red. What should you track? Is it enough to measure the growth of new users, or should you also consider user attribution?
Customization
We offer a Basic Tracking Implementation Plan for small to medium eCommerce websites. For SaaS companies and large eCommerce sites, we have the Tailor Made Tracking Implementation Plan. Our plans include building a customized tracking plan and implementation guidance.
“Okay, You Had Me at Tracking Implementation Plans.
But How Does This Actually Work?”
Your Tracking Implementation Plan is a three-step process:
Analysis
We kick off with an in-depth call to analyze your needs, overall marketing objectives and the KPIs you want to track. We also try to understand your data maturity and what you hope to gain from the data report at this stage.
Evaluation
Our next step is to evaluate your data and all the platforms you’re using. We start working on integrating all these platforms and how we can fit them into your data tracking plan.
Implementation
We ensure your report is configured properly and has been customized to suit your tracking goals. In the case of the Tailor Made Tracking Implementation plan, your development team will implement the changes.
What You Get With Your Tracking Implementation Plans
A taste of what your Tracking Implementation Plans include:
- Professional implementation of Google Analytics
- Implementation of Enhanced Ecommerce tagging
- Setting up for tracking analytics
- Advanced implementation of marketing pixels (Google Ads, Facebook Ads, etc)
- Embedding pixels for additional analytics platforms on-demand
- Optimizing product feeds for different advertising systems
And more …
Tracking Implementation Plans
Data that fuels business
Google Analytics is a powerful tool in the right hands. But it’s not a plug-and-play solution. To get the most out of it, you need a clear goal with metrics to measure and events to track. That’s the only way to really understand which marketing activities or product development are working and what still needs to be optimized.
Why You Need A Tracking Implementation Plan
Measurement
You’re getting ready to launch a new product and have been working on the marketing campaign to promote it. You’ve implemented Google Analytics. But you aren’t sure what you should be measuring. And what bothers you is how will you know if this campaign is working?
Tracking
Let’s say you’ve made some changes to your website, and you want to see if it really was a good idea to change the signup button to red. What should you track? Is it enough to measure the growth of new users, or should you also consider user attribution?
Customization
We offer a Basic Tracking Implementation Plan for small to medium eCommerce websites. For SaaS companies and large eCommerce sites, we have the Tailor Made Tracking Implementation Plan. Our plans include building a customized tracking plan and implementation guidance.
“Okay, You Had Me at Tracking Implementation Plans.
But How Does This Actually Work?”
Your Tracking Implementation Plan is a three-step process:
Analysis
We kick off with an in-depth call to analyze your needs, overall marketing objectives and the KPIs you want to track. We also try to understand your data maturity and what you hope to gain from the data report at this stage.
Evaluation
Our next step is to evaluate your data and all the platforms you’re using. We start working on integrating all these platforms and how we can fit them into your data tracking plan.
Implementation
We ensure your report is configured properly and has been customized to suit your tracking goals. In the case of the Tailor Made Tracking Implementation plan, your development team will implement the changes.
What You Get With Your Tracking Implementation Plans
A taste of what your Tracking Implementation Plans include:
- Professional implementation of Google Analytics
- Implementation of Enhanced Ecommerce tagging
- Setting up for tracking analytics
- Advanced implementation of marketing pixels (Google Ads, Facebook Ads, etc)
- Embedding pixels for additional analytics platforms on-demand
- Optimizing product feeds for different advertising systems
And more …
Tracking Implementation Plans
Data that fuels business
Google Analytics is a powerful tool in the right hands. But it’s not a plug-and-play solution. To get the most out of it, you need a clear goal with metrics to measure and events to track. That’s the only way to really understand which marketing activities or product development are working and what still needs to be optimized.
Why You Need A Tracking Implementation Plan
Measurement
You’re getting ready to launch a new product and have been working on the marketing campaign to promote it. You’ve implemented Google Analytics. But you aren’t sure what you should be measuring. And what bothers you is how will you know if this campaign is working?
Tracking
Let’s say you’ve made some changes to your website, and you want to see if it really was a good idea to change the signup button to red. What should you track? Is it enough to measure the growth of new users, or should you also consider user attribution?
Customization
We offer a Basic Tracking Implementation Plan for small to medium eCommerce websites. For SaaS companies and large eCommerce sites, we have the Tailor Made Tracking Implementation Plan. Our plans include building a customized tracking plan and implementation guidance.
“Okay, You Had Me at Tracking Implementation Plans.
But How Does This Actually Work?”
Your Tracking Implementation Plan is a three-step process:
Analysis
We kick off with an in-depth call to analyze your needs, overall marketing objectives and the KPIs you want to track. We also try to understand your data maturity and what you hope to gain from the data report at this stage.
Evaluation
Our next step is to evaluate your data and all the platforms you’re using. We start working on integrating all these platforms and how we can fit them into your data tracking plan.
Implementation
We ensure your report is configured properly and has been customized to suit your tracking goals. In the case of the Tailor Made Tracking Implementation plan, your development team will implement the changes.
What You Get With Your Tracking Implementation Plans
A taste of what your Tracking Implementation Plans include:
- Professional implementation of Google Analytics
- Implementation of Enhanced Ecommerce tagging
- Setting up for tracking analytics
- Advanced implementation of marketing pixels (Google Ads, Facebook Ads, etc)
- Embedding pixels for additional analytics platforms on-demand
- Optimizing product feeds for different advertising systems
And more …