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Google Analytics Audit

Data you know you can trust

Just because you have Google Analytics doesn’t mean your data is accurate or actionable. You need good data that measures the right metrics and gives you insights into what’s really happening and what matters most to your customers. Because better data means better decisions that boost your marketing performance and your bottom line.

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Why You Need This Audit

Accuracy Accuracy

Maybe you’re looking to understand if your latest marketing campaign is actually working. Or perhaps you have that sinking feeling that your reports just aren’t accurate. You may even want to measure something specific, but you have no clue where to start.

Trust Your Data Trust Your Data

You know you’re drowning in data you feel isn’t reliable, and you desperately want to change that. The worst part is that you need this data to make important decisions about budgets, campaigns, product development and user journeys. But can you really trust your data?

Quality Quality

The reality is that there’s nothing plug-and-play about Google Analytics. Even the best analytics dashboard needs to be optimized to ensure it’s working properly and that you’re getting the best quality data.

“Okay, You Had Me at Google Analytics Audit.
But How Does This Actually Work?”

Your Google Analytics set-up will be analyzed as part of our three-step process:

Your Needs
Your Needs

This is always our starting point. We want to understand what brought you here and how we can tailor our expertise to help you achieve your data-driven goals. So tell us: what are you trying to achieve, and what’s bothering you about your current Google Analytics configuration?

The Audit
The Audit

This is where we get our hands dirty. We do a deep-dive audit of every aspect of your Google Analytics, from property-level checks to customer tracking and configurations. We focus on everything from errors to specific optimizations you need to make to meet your goals.

Your Strategy
Your Strategy

Based on our audit, we compile a strategy with action items of fixes needed and recommendations for custom configurations to ensure optimal functionality. You’ll get not only a sense of what’s not working but also an in-depth breakdown of how to improve things.

What You Get With This Audit

A taste of what your comprehensive Google Analytics Audit will include:

  • Detection of tracking errors and glitches
  • Validation of data integrity
  • Analysis and checking reporting sources
  • Checking tracking code implementation
  • Examination of abonnement rates
  • Check connection to Google Search Console and Google Ads
  • Check that goals are set up correctly
  • Ensure Enhanced Ecommerce settings are enabled and working properly
  • Ensure products are linked and measured properly
  • Check if any PII is captured in the report

And more …

what-you-get

Google Analytics Audit

Data you know you can trust

Just because you have Google Analytics doesn’t mean your data is accurate or actionable. You need good data that measures the right metrics and gives you insights into what’s really happening and what matters most to your customers. Because better data means better decisions that boost your marketing performance and your bottom line.

ga

Why You Need This Audit

Accuracy Accuracy

Maybe you’re looking to understand if your latest marketing campaign is actually working. Or perhaps you have that sinking feeling that your reports just aren’t accurate. You may even want to measure something specific, but you have no clue where to start.

Trust Your Data Trust Your Data

You know you’re drowning in data you feel isn’t reliable, and you desperately want to change that. The worst part is that you need this data to make important decisions about budgets, campaigns, product development and user journeys. But can you really trust your data?

Quality Quality

The reality is that there’s nothing plug-and-play about Google Analytics. Even the best analytics dashboard needs to be optimized to ensure it’s working properly and that you’re getting the best quality data.

“Okay, You Had Me at Google Analytics Audit.
But How Does This Actually Work?”

Your Google Analytics set-up will be analyzed as part of our three-step process:

Your Needs
Your Needs

This is always our starting point. We want to understand what brought you here and how we can tailor our expertise to help you achieve your data-driven goals. So tell us: what are you trying to achieve, and what’s bothering you about your current Google Analytics configuration?

The Audit
The Audit

This is where we get our hands dirty. We do a deep-dive audit of every aspect of your Google Analytics, from property-level checks to customer tracking and configurations. We focus on everything from errors to specific optimizations you need to make to meet your goals.

Your Strategy
Your Strategy

Based on our audit, we compile a strategy with action items of fixes needed and recommendations for custom configurations to ensure optimal functionality. You’ll get not only a sense of what’s not working but also an in-depth breakdown of how to improve things.

What You Get With This Audit

A taste of what your comprehensive Google Analytics Audit will include:

  • Detection of tracking errors and glitches
  • Validation of data integrity
  • Analysis and checking reporting sources
  • Checking tracking code implementation
  • Examination of abonnement rates
  • Check connection to Google Search Console and Google Ads
  • Check that goals are set up correctly
  • Ensure Enhanced Ecommerce settings are enabled and working properly
  • Ensure products are linked and measured properly
  • Check if any PII is captured in the report

And more …

what-you-get