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Facebook Conversion API

Data you can actually track

Apple’s iOS 14.x update goes beyond offering enhanced protection. For marketers running campaigns on Facebook, this new update could prove to be your worst nightmare. Not only do these changes make it almost impossible to track specific audiences, but they limit your ability to measure and optimize campaign performance. And if you can’t optimize and track, how can you ensure you never miss a conversion?

fb-iilus

Why You Need This Service?

Tracking Tracking

You’re running a targeted Facebook campaign on mobile, but because a large percentage of your audience has updated to IOS 14 and beyond, you know you won’t reach them. Or maybe you want to see how a campaign performed, but you’re worried you don’t have accurate tracking data.

Performance Performance

Did the ad convert as well as you’d hoped? How many conversions were there? You have no clue. And what makes matters worse is that you’re thinking of abandoning these campaigns altogether. Because what’s the point?!

Measurement Measurement

We offer reliable and legitimate industry-standard solutions to help you navigate Facebook pixel restrictions. We help you track mobile traffic and interactions by leveraging Facebook’s measurement metrics and the Facebook pixel.

“Okay, You Had Me at Facebook Conversion API.
But How Does This Actually Work?”

Analysis
Analysis

We start with a comprehensive analysis of your platform. This way, we can determine what’s involved in implementing the Facebook Conversion API (CAPI). In some cases, more in-depth development work is required.

Implementation
Implementation

At this stage, we connect the Facebook Conversion API. Based on our initial analysis, this will either be the standardized or code version. We also ensure that all plugins are up to date.

Optimization & Maintenance
Optimization & Maintenance

We check that your platform reports to the conversion API and implement changes as needed. At this point, we conduct tests to ensure you’re able to track and optimize your Facebook campaigns.

What You Get With This Service

A taste of what your comprehensive Facebook Conversion API will include:

  • Implementing measurements according to Facebook’s guidelines
  • Handling advanced settings of the Facebook pixel
  • Implementing conversion API (CAPI) and aligning it with the Facebook pixel tracking
  • Verifying the Facebook deduplication process

And more …

what-you-get

Facebook Conversion API

Data you can actually track

Apple’s iOS 14.x update goes beyond offering enhanced protection. For marketers running campaigns on Facebook, this new update could prove to be your worst nightmare. Not only do these changes make it almost impossible to track specific audiences, but they limit your ability to measure and optimize campaign performance. And if you can’t optimize and track, how can you ensure you never miss a conversion?

fb-iilus

Why You Need This Service?

Tracking Tracking

You’re running a targeted Facebook campaign on mobile, but because a large percentage of your audience has updated to IOS 14 and beyond, you know you won’t reach them. Or maybe you want to see how a campaign performed, but you’re worried you don’t have accurate tracking data.

Performance Performance

Did the ad convert as well as you’d hoped? How many conversions were there? You have no clue. And what makes matters worse is that you’re thinking of abandoning these campaigns altogether. Because what’s the point?!

Measurement Measurement

We offer reliable and legitimate industry-standard solutions to help you navigate Facebook pixel restrictions. We help you track mobile traffic and interactions by leveraging Facebook’s measurement metrics and the Facebook pixel.

“Okay, You Had Me at Facebook Conversion API.
But How Does This Actually Work?”

Analysis
Analysis

We start with a comprehensive analysis of your platform. This way, we can determine what’s involved in implementing the Facebook Conversion API (CAPI). In some cases, more in-depth development work is required.

Implementation
Implementation

At this stage, we connect the Facebook Conversion API. Based on our initial analysis, this will either be the standardized or code version. We also ensure that all plugins are up to date.

Optimization & Maintenance
Optimization & Maintenance

We check that your platform reports to the conversion API and implement changes as needed. At this point, we conduct tests to ensure you’re able to track and optimize your Facebook campaigns.

What You Get With This Service

A taste of what your comprehensive Facebook Conversion API will include:

  • Implementing measurements according to Facebook’s guidelines
  • Handling advanced settings of the Facebook pixel
  • Implementing conversion API (CAPI) and aligning it with the Facebook pixel tracking
  • Verifying the Facebook deduplication process

And more …

what-you-get

Facebook Conversion API

Data you can actually track

Apple’s iOS 14.x update goes beyond offering enhanced protection. For marketers running campaigns on Facebook, this new update could prove to be your worst nightmare. Not only do these changes make it almost impossible to track specific audiences, but they limit your ability to measure and optimize campaign performance. And if you can’t optimize and track, how can you ensure you never miss a conversion?

fb-iilus

Why You Need This Service?

Tracking Tracking

You’re running a targeted Facebook campaign on mobile, but because a large percentage of your audience has updated to IOS 14 and beyond, you know you won’t reach them. Or maybe you want to see how a campaign performed, but you’re worried you don’t have accurate tracking data.

Performance Performance

Did the ad convert as well as you’d hoped? How many conversions were there? You have no clue. And what makes matters worse is that you’re thinking of abandoning these campaigns altogether. Because what’s the point?!

Measurement Measurement

We offer reliable and legitimate industry-standard solutions to help you navigate Facebook pixel restrictions. We help you track mobile traffic and interactions by leveraging Facebook’s measurement metrics and the Facebook pixel.

“Okay, You Had Me at Facebook Conversion API.
But How Does This Actually Work?”

Analysis
Analysis

We start with a comprehensive analysis of your platform. This way, we can determine what’s involved in implementing the Facebook Conversion API (CAPI). In some cases, more in-depth development work is required.

Implementation
Implementation

At this stage, we connect the Facebook Conversion API. Based on our initial analysis, this will either be the standardized or code version. We also ensure that all plugins are up to date.

Optimization & Maintenance
Optimization & Maintenance

We check that your platform reports to the conversion API and implement changes as needed. At this point, we conduct tests to ensure you’re able to track and optimize your Facebook campaigns.

What You Get With This Service

A taste of what your comprehensive Facebook Conversion API will include:

  • Implementing measurements according to Facebook’s guidelines
  • Handling advanced settings of the Facebook pixel
  • Implementing conversion API (CAPI) and aligning it with the Facebook pixel tracking
  • Verifying the Facebook deduplication process

And more …

what-you-get