Skip to content

Tag Manager Audit

Data analysis unlocked

It’s not enough to have marketing tags in all the right places. To truly understand what’s happening on your website and that your marketing platforms are collecting the right data, you have to make sure these tags are configured correctly. Because it’s only by collecting accurate data that you’ll be able to make the kinds of (data-driven) decisions that will actually drive your business forward.

gtm-audit-iilus

Why You Need This Audit

Reliability Reliability

Whether it’s because you’ve switched marketing agencies or due to staff changes, your tags are a mess. Or maybe your business is growing, and you’ve had to add tags to power and analyse new third-party integrations. Whatever it is, you doubt the quality of your data and your campaigns.

Overwhelm Overwhelm

You have a sneaky suspicion there are redundant tags to be removed. You fear there may even be some tags with broken functionality that can’t return the data you’re looking for. It’s time to go over all your tags, but where do you even start?

Maintenance & Optimization Maintenance & Optimization

There’s nothing set it and forget it about tags. Instead, it’s important to invest in regular maintenance and optimization to ensure they’re working properly. We provide a long-lasting solution.

“Okay, You Had Me at Tag Manager Audit.
But How Does This Actually Work?”

Your tags will be analyzed as part of our three-step process:

Your Container Tags
Your Container Tags

After assessing your needs and considering your desired outcomes, we get to work. We start by checking that container tags are present on each site page. Additionally, we ensure that each tag functions as it should and fires at the right time.

Your Data Layer
Your Data Layer

The data layer acts as a data repository that connects your website’s data to your tag manager. At this stage of the audit, we ensure that this layer is configured correctly with clearly defined variables, ensuring accurate data formatting and capture.

Your Tag Manager Rules
Your Tag Manager Rules

We check all triggers that have been assigned to tags to ensure they operate as expected. This is an integral step that shapes the quality of your data. We then compile a report that details all our findings and actionable steps you can take to optimize your tags.

What You Get With This Audit

A taste of what your comprehensive Google Analytics Audit will include:

  • A thorough audit of all Google Analytics tagging implementations
  • Checking that best practices are being met
  • Checking pixels are working properly and at the right time
  • Analysis of pixel functionality: Google Ads, Facebook, Twitter, TikTok and more
  • Checking tracking tags and removing any redundant tags
  • Account clean up
  • Tag consolidation
  • Measurement opportunities

And more …

what-you-get

Tag Manager Audit

Data analysis unlocked

It’s not enough to have marketing tags in all the right places. To truly understand what’s happening on your website and that your marketing platforms are collecting the right data, you have to make sure these tags are configured correctly. Because it’s only by collecting accurate data that you’ll be able to make the kinds of (data-driven) decisions that will actually drive your business forward.

gtm-audit-iilus

Why You Need This Audit

Reliability Reliability

Whether it’s because you’ve switched marketing agencies or due to staff changes, your tags are a mess. Or maybe your business is growing, and you’ve had to add tags to power and analyse new third-party integrations. Whatever it is, you doubt the quality of your data and your campaigns.

Overwhelm Overwhelm

You have a sneaky suspicion there are redundant tags to be removed. You fear there may even be some tags with broken functionality that can’t return the data you’re looking for. It’s time to go over all your tags, but where do you even start?

Maintenance & Optimization Maintenance & Optimization

There’s nothing set it and forget it about tags. Instead, it’s important to invest in regular maintenance and optimization to ensure they’re working properly. We provide a long-lasting solution.

“Okay, You Had Me at Tag Manager Audit.
But How Does This Actually Work?”

Your tags will be analyzed as part of our three-step process:

Your Container Tags
Your Container Tags

After assessing your needs and considering your desired outcomes, we get to work. We start by checking that container tags are present on each site page. Additionally, we ensure that each tag functions as it should and fires at the right time.

Your Data Layer
Your Data Layer

The data layer acts as a data repository that connects your website’s data to your tag manager. At this stage of the audit, we ensure that this layer is configured correctly with clearly defined variables, ensuring accurate data formatting and capture.

Your Tag Manager Rules
Your Tag Manager Rules

We check all triggers that have been assigned to tags to ensure they operate as expected. This is an integral step that shapes the quality of your data. We then compile a report that details all our findings and actionable steps you can take to optimize your tags.

What You Get With This Audit

A taste of what your comprehensive Google Analytics Audit will include:

  • A thorough audit of all Google Analytics tagging implementations
  • Checking that best practices are being met
  • Checking pixels are working properly and at the right time
  • Analysis of pixel functionality: Google Ads, Facebook, Twitter, TikTok and more
  • Checking tracking tags and removing any redundant tags
  • Account clean up
  • Tag consolidation
  • Measurement opportunities

And more …

what-you-get