Server Side Tracking
Data you can count on
From ad blockers and privacy-aware browsers to the IOS 14 update, the advertising landscape is becoming challenging to navigate. The reality is that it’s now harder than ever to get the data and analytics you need to understand how your campaigns are performing. And so how can you know whether it’s time to adapt your marketing strategy? Server Side Tracking fills many of these gaps, ensuring you’re collecting all the data you need to understand your customers and their behavior.
Why You Need Server Side Tracking
Measurement
You’ve just launched a new marketing campaign and want to start running some social ads. Because of ad blockers and intelligent tracking prevention, the results are incomplete and misleading. Server Side Tracking helps you align your analytics tools so you can trust your data.
Tracking
The Facebook Pixel on your website collects data that you and your users may not wish to share with the Facebook platform. With Server Side Tracking you decide which data you track and share.
User Experience
Server Side Tracking limits the amount of code that runs in a user’s browser, which improves site performance, speed and loading times.
“Okay, You Had Me at Server Side Tracking.
But How Does This Actually Work?”
Server Side Tracking consists of a three-step process:
Analysis
We start by analysing your current measurement systems. As part of this analysis, we consider which pixels we’ll need to transfer to the server.
Implementation
We set up a server on Google Cloud Platform (GCP) for monitoring and measuring data. We then set up a data collection system based on your specific measurement plan.
Maintenance
We spend time checking that the setup is working. We do this by ensuring that events on your advertising system register on both your measurement system and your cloud server.
What You Get With This Service
A taste of what your Server Side Tracking includes:
- An in-depth analysis of all your measurement systems
- Setting up Google Cloud Platform (GCP)
- Implementing and configuring your data collection system
- Building your data pipeline and enrichments
- Unifying your customer’s touch points across all platforms
- Reduced page load time
- Protects third-party API keys
And more …
Server Side Tracking
Data you can count on
From ad blockers and privacy-aware browsers to the IOS 14 update, the advertising landscape is becoming challenging to navigate. The reality is that it’s now harder than ever to get the data and analytics you need to understand how your campaigns are performing. And so how can you know whether it’s time to adapt your marketing strategy? Server Side Tracking fills many of these gaps, ensuring you’re collecting all the data you need to understand your customers and their behavior.
Why You Need Server Side Tracking
Measurement
You’ve just launched a new marketing campaign and want to start running some social ads. Because of ad blockers and intelligent tracking prevention, the results are incomplete and misleading. Server Side Tracking helps you align your analytics tools so you can trust your data.
Tracking
The Facebook Pixel on your website collects data that you and your users may not wish to share with the Facebook platform. With Server Side Tracking you decide which data you track and share.
User Experience
Server Side Tracking limits the amount of code that runs in a user’s browser, which improves site performance, speed and loading times.
“Okay, You Had Me at Server Side Tracking.
But How Does This Actually Work?”
Server Side Tracking consists of a three-step process:
Analysis
We start by analysing your current measurement systems. As part of this analysis, we consider which pixels we’ll need to transfer to the server.
Implementation
We set up a server on Google Cloud Platform (GCP) for monitoring and measuring data. We then set up a data collection system based on your specific measurement plan.
Maintenance
We spend time checking that the setup is working. We do this by ensuring that events on your advertising system register on both your measurement system and your cloud server.
What You Get With This Service
A taste of what your Server Side Tracking includes:
- An in-depth analysis of all your measurement systems
- Setting up Google Cloud Platform (GCP)
- Implementing and configuring your data collection system
- Building your data pipeline and enrichments
- Unifying your customer’s touch points across all platforms
- Reduced page load time
- Protects third-party API keys
And more …
Server Side Tracking
Data you can count on
From ad blockers and privacy-aware browsers to the IOS 14 update, the advertising landscape is becoming challenging to navigate. The reality is that it’s now harder than ever to get the data and analytics you need to understand how your campaigns are performing. And so how can you know whether it’s time to adapt your marketing strategy? Server Side Tracking fills many of these gaps, ensuring you’re collecting all the data you need to understand your customers and their behavior.
Why You Need Server Side Tracking
Measurement
You’ve just launched a new marketing campaign and want to start running some social ads. Because of ad blockers and intelligent tracking prevention, the results are incomplete and misleading. Server Side Tracking helps you align your analytics tools so you can trust your data.
Tracking
The Facebook Pixel on your website collects data that you and your users may not wish to share with the Facebook platform. With Server Side Tracking you decide which data you track and share.
User Experience
Server Side Tracking limits the amount of code that runs in a user’s browser, which improves site performance, speed and loading times.
“Okay, You Had Me at Server Side Tracking.
But How Does This Actually Work?”
Server Side Tracking consists of a three-step process:
Analysis
We start by analysing your current measurement systems. As part of this analysis, we consider which pixels we’ll need to transfer to the server.
Implementation
We set up a server on Google Cloud Platform (GCP) for monitoring and measuring data. We then set up a data collection system based on your specific measurement plan.
Maintenance
We spend time checking that the setup is working. We do this by ensuring that events on your advertising system register on both your measurement system and your cloud server.
What You Get With This Service
A taste of what your Server Side Tracking includes:
- An in-depth analysis of all your measurement systems
- Setting up Google Cloud Platform (GCP)
- Implementing and configuring your data collection system
- Building your data pipeline and enrichments
- Unifying your customer’s touch points across all platforms
- Reduced page load time
- Protects third-party API keys
And more …