Mobile Tracking & Attribution
Data that makes every action count
Mobile marketing poses a unique set of challenges. Because, unlike other marketing campaigns, when it comes to monetizing apps you can’t just rely on cookies, pixels and other commonly used tracking tools. To understand who is downloading your apps, where they’re coming from and which ads are working, you need mobile attribution. This is a way of thinking about mobile marketing that focuses on your customers’ journey and what motivated them to act.
Why You Need Mobile Tracking & Attribution
Performance
You have no idea which of your mobile ad campaigns are performing well. You find yourself wondering which ad the user saw before installing the app. Or maybe you want to understand which actions the user took once the app was installed. But where do you start? And more worrying than that, there’s now IOS 14 to contend with. Where will you get all the data you need to make sense of this?
Tracking
Or maybe you’re a stressed out and overwhelmed marketer struggling to justify your marketing budget. After all, if you can’t show how your latest marketing campaign boosted app installs, you’re wasting your time. So what do you do?
Customer Journey
We offer both a standard Mobile Attribution Package and a Tailor-Made Mobile Attribution Package for enterprise and complex eCommerce sites. Both of our services help you understand every step of your customer journey in real-time, so no click or conversion goes untracked.
“Okay, You Had Me at Mobile Tracking & Attribution. But How Does This Actually Work?”
Your Mobile Tracking & Attribution consists of a three-step process:
Diagnosis
We start by analyzing your app activity. At this stage, we consider past engagements to see if we can make a match.
Implementation
Mobile Attribution Package
• Mobile measurement partner implementation
• We connect all advertising systems to the Appsflyer platform for accurate reporting.
Tailor-Made App Measurement Package
• The implementation is done with a combination of Firebase and Google Analytics.
• Implementation in conjunction with dev teams.
QA
At this stage, we check that all events are recorded and tracked properly. We also optimize Firebase and Google Analytics for best results.
What You Get With This Service
A taste of what your Mobile Tracking & Attribution includes:
- A dashboard that consolidates all your mobile marketing data
- A snapshot of all app pages and events
- Analysis of user behaviour
And more …
Mobile Tracking & Attribution
Data that makes every action count
Mobile marketing poses a unique set of challenges. Because, unlike other marketing campaigns, when it comes to monetizing apps you can’t just rely on cookies, pixels and other commonly used tracking tools. To understand who is downloading your apps, where they’re coming from and which ads are working, you need mobile attribution. This is a way of thinking about mobile marketing that focuses on your customers’ journey and what motivated them to act.
Why You Need Mobile Tracking & Attribution
Performance
You have no idea which of your mobile ad campaigns are performing well. You find yourself wondering which ad the user saw before installing the app. Or maybe you want to understand which actions the user took once the app was installed. But where do you start? And more worrying than that, there’s now IOS 14 to contend with. Where will you get all the data you need to make sense of this?
Tracking
Or maybe you’re a stressed out and overwhelmed marketer struggling to justify your marketing budget. After all, if you can’t show how your latest marketing campaign boosted app installs, you’re wasting your time. So what do you do?
Customer Journey
We offer both a standard Mobile Attribution Package and a Tailor-Made Mobile Attribution Package for enterprise and complex eCommerce sites. Both of our services help you understand every step of your customer journey in real-time, so no click or conversion goes untracked.
“Okay, You Had Me at Mobile Tracking & Attribution. But How Does This Actually Work?”
Your Mobile Tracking & Attribution consists of a three-step process:
Diagnosis
We start by analyzing your app activity. At this stage, we consider past engagements to see if we can make a match.
Implementation
Mobile Attribution Package
• Mobile measurement partner implementation
• We connect all advertising systems to the Appsflyer platform for accurate reporting.
Tailor-Made App Measurement Package
• The implementation is done with a combination of Firebase and Google Analytics.
• Implementation in conjunction with dev teams.
QA
At this stage, we check that all events are recorded and tracked properly. We also optimize Firebase and Google Analytics for best results.
What You Get With This Service
A taste of what your Mobile Tracking & Attribution includes:
- A dashboard that consolidates all your mobile marketing data
- A snapshot of all app pages and events
- Analysis of user behaviour
And more …
Mobile Tracking & Attribution
Data that makes every action count
Mobile marketing poses a unique set of challenges. Because, unlike other marketing campaigns, when it comes to monetizing apps you can’t just rely on cookies, pixels and other commonly used tracking tools. To understand who is downloading your apps, where they’re coming from and which ads are working, you need mobile attribution. This is a way of thinking about mobile marketing that focuses on your customers’ journey and what motivated them to act.
Why You Need Mobile Tracking & Attribution
Performance
You have no idea which of your mobile ad campaigns are performing well. You find yourself wondering which ad the user saw before installing the app. Or maybe you want to understand which actions the user took once the app was installed. But where do you start? And more worrying than that, there’s now IOS 14 to contend with. Where will you get all the data you need to make sense of this?
Tracking
Or maybe you’re a stressed out and overwhelmed marketer struggling to justify your marketing budget. After all, if you can’t show how your latest marketing campaign boosted app installs, you’re wasting your time. So what do you do?
Customer Journey
We offer both a standard Mobile Attribution Package and a Tailor-Made Mobile Attribution Package for enterprise and complex eCommerce sites. Both of our services help you understand every step of your customer journey in real-time, so no click or conversion goes untracked.
“Okay, You Had Me at Mobile Tracking & Attribution. But How Does This Actually Work?”
Your Mobile Tracking & Attribution consists of a three-step process:
Diagnosis
We start by analyzing your app activity. At this stage, we consider past engagements to see if we can make a match.
Implementation
Mobile Attribution Package
• Mobile measurement partner implementation
• We connect all advertising systems to the Appsflyer platform for accurate reporting.
Tailor-Made App Measurement Package
• The implementation is done with a combination of Firebase and Google Analytics.
• Implementation in conjunction with dev teams.
QA
At this stage, we check that all events are recorded and tracked properly. We also optimize Firebase and Google Analytics for best results.
What You Get With This Service
A taste of what your Mobile Tracking & Attribution includes:
- A dashboard that consolidates all your mobile marketing data
- A snapshot of all app pages and events
- Analysis of user behaviour
And more …