Google Analytics 4 Implementation
Data that goes wherever your customers are
Forget love-hate. A lot of people have a hate-hate relationship with Google’s newest analytics offering, Google Analytics 4 (GA4). And yet considering this version does more to really understand user behavior, it might just be onto something. In many ways, GA4 is the bold step into the future we sorely need. It combines data from both apps and the web, treating all interactions the same way. And this is where Universal Analytics falls short. Online interactions are becoming so diverse and dynamic that often there aren’t any distinct sessions or even page views to measure. GA4 acknowledges this and provides a set of analytics tools to really understand your customers and their behavior.
Why You Need GA4 Implementation
New Data Model
Migrating to GA4 is a little tricky. You’ll essentially be starting from scratch. This means you won’t have access to any historical data in GA4. Your data will only start showing once you’ve implemented the code. GA4 is a new analytics tool with a different data model.
Robust Tracking
GA4 helps you understand user behavior across devices and platforms. This means you can combine web and app usage in one property – something that wasn’t possible before. There is also automatic tracking for certain events like scroll tracking, video tracking and exit tracking.
Advanced Analysis
From advanced analysis reports to (free) access to BigQuery, GA4 has many advanced analysis capabilities. But to get the most out of these features, the property needs to be configured and implemented properly.
“Okay, You Had Me at GA4.
But How Does This Actually Work?”
Your GA4 implementation will be configured as part of our three-step process:
The Audit
We start with a comprehensive audit of your current Universal Analytics setup. This gives a sense of how your current analytics is configured and what accounts and properties matter most to you. The audit is the basis of your migration to GA4.
Your Users
Our next step is all about your users. By analyzing user behavior, we determine which custom dimensions and metrics to set up. An important part of this is also determining which behavior to track and measure. We then set up all events to suit your business model and tech stack.
The Optimization
At this point, we take a step back and look for ways to optimize your dashboard. We add new features to level up your analytics games. We also connect new platforms like BigQuery. And if your team needs it, we offer workshops and training to ease the transition to GA4.
What You Get With
This GA4 Implementation
A taste of what your comprehensive GA4 implementation will include:
- A thorough Universal Analytics audit
- Activating Google signals
- Setting up a data retention period
- Enabling enhanced measurement
- Configuring data filters
- Setting up custom dimensions and metrics
- Determining the Default Reporting Identity
- Verified conversion tracking
- Implemented Ecommerce tracking (where relevant)
- Configuring BigQuery integration
- Integrating with Google Ads
- Configure privacy settings to protect your users
- And more …
Google Analytics 4 Implementation
Data that goes wherever your customers are
Forget love-hate. A lot of people have a hate-hate relationship with Google’s newest analytics offering, Google Analytics 4 (GA4). And yet considering this version does more to really understand user behavior, it might just be onto something. In many ways, GA4 is the bold step into the future we sorely need. It combines data from both apps and the web, treating all interactions the same way. And this is where Universal Analytics falls short. Online interactions are becoming so diverse and dynamic that often there aren’t any distinct sessions or even page views to measure. GA4 acknowledges this and provides a set of analytics tools to really understand your customers and their behavior.
Why You Need GA4 Implementation
New Data Model
Migrating to GA4 is a little tricky. You’ll essentially be starting from scratch. This means you won’t have access to any historical data in GA4. Your data will only start showing once you’ve implemented the code. GA4 is a new analytics tool with a different data model.
Robust Tracking
GA4 helps you understand user behavior across devices and platforms. This means you can combine web and app usage in one property – something that wasn’t possible before. There is also automatic tracking for certain events like scroll tracking, video tracking and exit tracking.
Advanced Analysis
From advanced analysis reports to (free) access to BigQuery, GA4 has many advanced analysis capabilities. But to get the most out of these features, the property needs to be configured and implemented properly.
“Okay, You Had Me at GA4.
But How Does This Actually Work?”
Your GA4 implementation will be configured as part of our three-step process:
The Audit
We start with a comprehensive audit of your current Universal Analytics setup. This gives a sense of how your current analytics is configured and what accounts and properties matter most to you. The audit is the basis of your migration to GA4.
Your Users
Our next step is all about your users. By analyzing user behavior, we determine which custom dimensions and metrics to set up. An important part of this is also determining which behavior to track and measure. We then set up all events to suit your business model and tech stack.
The Optimization
At this point, we take a step back and look for ways to optimize your dashboard. We add new features to level up your analytics games. We also connect new platforms like BigQuery. And if your team needs it, we offer workshops and training to ease the transition to GA4.
What You Get With
This GA4 Implementation
A taste of what your comprehensive GA4 implementation will include:
- A thorough Universal Analytics audit
- Activating Google signals
- Setting up a data retention period
- Enabling enhanced measurement
- Configuring data filters
- Setting up custom dimensions and metrics
- Determining the Default Reporting Identity
- Verified conversion tracking
- Implemented Ecommerce tracking (where relevant)
- Configuring BigQuery integration
- Integrating with Google Ads
- Configure privacy settings to protect your users
- And more …
Google Analytics 4 Implementation
Data that goes wherever your customers are
Forget love-hate. A lot of people have a hate-hate relationship with Google’s newest analytics offering, Google Analytics 4 (GA4). And yet considering this version does more to really understand user behavior, it might just be onto something. In many ways, GA4 is the bold step into the future we sorely need. It combines data from both apps and the web, treating all interactions the same way. And this is where Universal Analytics falls short. Online interactions are becoming so diverse and dynamic that often there aren’t any distinct sessions or even page views to measure. GA4 acknowledges this and provides a set of analytics tools to really understand your customers and their behavior.
Why You Need GA4 Implementation
New Data Model
Migrating to GA4 is a little tricky. You’ll essentially be starting from scratch. This means you won’t have access to any historical data in GA4. Your data will only start showing once you’ve implemented the code. GA4 is a new analytics tool with a different data model.
Robust Tracking
GA4 helps you understand user behavior across devices and platforms. This means you can combine web and app usage in one property – something that wasn’t possible before. There is also automatic tracking for certain events like scroll tracking, video tracking and exit tracking.
Advanced Analysis
From advanced analysis reports to (free) access to BigQuery, GA4 has many advanced analysis capabilities. But to get the most out of these features, the property needs to be configured and implemented properly.
“Okay, You Had Me at GA4.
But How Does This Actually Work?”
Your GA4 implementation will be configured as part of our three-step process:
The Audit
We start with a comprehensive audit of your current Universal Analytics setup. This gives a sense of how your current analytics is configured and what accounts and properties matter most to you. The audit is the basis of your migration to GA4.
Your Users
Our next step is all about your users. By analyzing user behavior, we determine which custom dimensions and metrics to set up. An important part of this is also determining which behavior to track and measure. We then set up all events to suit your business model and tech stack.
The Optimization
At this point, we take a step back and look for ways to optimize your dashboard. We add new features to level up your analytics games. We also connect new platforms like BigQuery. And if your team needs it, we offer workshops and training to ease the transition to GA4.
What You Get With
This GA4 Implementation
A taste of what your comprehensive GA4 implementation will include:
- A thorough Universal Analytics audit
- Activating Google signals
- Setting up a data retention period
- Enabling enhanced measurement
- Configuring data filters
- Setting up custom dimensions and metrics
- Determining the Default Reporting Identity
- Verified conversion tracking
- Implemented Ecommerce tracking (where relevant)
- Configuring BigQuery integration
- Integrating with Google Ads
- Configure privacy settings to protect your users
- And more …