Customer Data Platform (CDP)
Data that empowers
Customer data is at the heart of your business. It’s essential for both marketing operations and the growth of your company. Because it’s this data that helps you better understand your customers and also gives you valuable insights into what makes them tick. But with data scattered all over, it isn’t always easy to make sense of all of this. Customer Data Platforms play an essential role in unifying data from different channels and sources. This is an opportunity to inspire your marketing efforts and empower your teams with accurate and reliable data.
Why You Need This Service
Analysis
Your latest marketing campaign was received well in the monthly marketing meeting. And even though you have the buy-in of your team, you feel you’re missing something. You don’t really understand the effect on lifetime value.
Insights
You have a basic idea of your ideal customer, but beyond that, you don’t know. What makes your customers buy? And more importantly, what matters most to your customers now?
Automation
The Customer Data Platform consolidates all your customer data. It helps you serve your customers with personalized interactions and targeted campaigns. The platform connects with other digital platforms like your CRM and collects historical data to streamline automation.
“Okay, You Had Me at Customer Data Platform.
But How Does This Actually Work?”
Setting up a Customer Data Platform consists of a three-step process:
Discovery
Our first step is to analyse your needs. We analyse all the platforms you use, and how the data from these platforms can be consolidated in one place.
Tracking Plan
We spend time creating a tracking plan which outlines which platforms need to be replaced and which tools will be integrated into the CDP.
Implementation
We set up the CDP. Sometimes this involves integrating different platforms. Other times some back end development work will be required.
What You Get With This Service
A taste of what your Customer Data Platform includes:
- Analysis of customer activity
- Creating a 360 profile of the customer
- Customer segmentation
- AI predictions Website personalization
- Identification of segments for deeper analysis
- Improving on-site user experience with customized, targeted messages
- Audience Management
- Predicting customer actions and implementing actions accordingly
- Custom IT development and reports
And more …
Customer Data Platform (CDP)
Data that empowers
Customer data is at the heart of your business. It’s essential for both marketing operations and the growth of your company. Because it’s this data that helps you better understand your customers and also gives you valuable insights into what makes them tick. But with data scattered all over, it isn’t always easy to make sense of all of this. Customer Data Platforms play an essential role in unifying data from different channels and sources. This is an opportunity to inspire your marketing efforts and empower your teams with accurate and reliable data.
Why You Need This Service
Analysis
Your latest marketing campaign was received well in the monthly marketing meeting. And even though you have the buy-in of your team, you feel you’re missing something. You don’t really understand the effect on lifetime value.
Insights
You have a basic idea of your ideal customer, but beyond that, you don’t know. What makes your customers buy? And more importantly, what matters most to your customers now?
Automation
The Customer Data Platform consolidates all your customer data. It helps you serve your customers with personalized interactions and targeted campaigns. The platform connects with other digital platforms like your CRM and collects historical data to streamline automation.
“Okay, You Had Me at Customer Data Platform.
But How Does This Actually Work?”
Setting up a Customer Data Platform consists of a three-step process:
Discovery
Our first step is to analyse your needs. We analyse all the platforms you use, and how the data from these platforms can be consolidated in one place.
Tracking Plan
We spend time creating a tracking plan which outlines which platforms need to be replaced and which tools will be integrated into the CDP.
Implementation
We set up the CDP. Sometimes this involves integrating different platforms. Other times some back end development work will be required.
What You Get With This Service
A taste of what your Customer Data Platform includes:
- Analysis of customer activity
- Creating a 360 profile of the customer
- Customer segmentation
- AI predictions Website personalization
- Identification of segments for deeper analysis
- Improving on-site user experience with customized, targeted messages
- Audience Management
- Predicting customer actions and implementing actions accordingly
- Custom IT development and reports
And more …
Customer Data Platform (CDP)
Data that empowers
Customer data is at the heart of your business. It’s essential for both marketing operations and the growth of your company. Because it’s this data that helps you better understand your customers and also gives you valuable insights into what makes them tick. But with data scattered all over, it isn’t always easy to make sense of all of this. Customer Data Platforms play an essential role in unifying data from different channels and sources. This is an opportunity to inspire your marketing efforts and empower your teams with accurate and reliable data.
Why You Need This Service
Analysis
Your latest marketing campaign was received well in the monthly marketing meeting. And even though you have the buy-in of your team, you feel you’re missing something. You don’t really understand the effect on lifetime value.
Insights
You have a basic idea of your ideal customer, but beyond that, you don’t know. What makes your customers buy? And more importantly, what matters most to your customers now?
Automation
The Customer Data Platform consolidates all your customer data. It helps you serve your customers with personalized interactions and targeted campaigns. The platform connects with other digital platforms like your CRM and collects historical data to streamline automation.
“Okay, You Had Me at Customer Data Platform.
But How Does This Actually Work?”
Setting up a Customer Data Platform consists of a three-step process:
Discovery
Our first step is to analyse your needs. We analyse all the platforms you use, and how the data from these platforms can be consolidated in one place.
Tracking Plan
We spend time creating a tracking plan which outlines which platforms need to be replaced and which tools will be integrated into the CDP.
Implementation
We set up the CDP. Sometimes this involves integrating different platforms. Other times some back end development work will be required.
What You Get With This Service
A taste of what your Customer Data Platform includes:
- Analysis of customer activity
- Creating a 360 profile of the customer
- Customer segmentation
- AI predictions Website personalization
- Identification of segments for deeper analysis
- Improving on-site user experience with customized, targeted messages
- Audience Management
- Predicting customer actions and implementing actions accordingly
- Custom IT development and reports
And more …